Business travel spend equaled a whopping $424 billion in 2016, with dining accounting for $77 billion of that total in the United States alone. Business dining is a big deal.
So how are restaurants targeting this large piece of pie? We surveyed more than 400 restaurants to learn just that.
A few key takeaways from our research include:
Busting misconceptions about the business diner
The business diner personified: what they really look like
Practical approaches to reaching business diners
Our survey, conducted in conjunction with NRN Restaurant and Food Group, included respondents from all restaurant types. We found that while many restaurateurs acknowledged the importance of business diners to their bottom lines, surprisingly few are actively targeting business diners and most have no idea where to begin. You’ll also get a sneak peek at insights into today’s business diner personas, based on recent business travel research conducted with the Global Business Travel Association.
* American Express Global Business Travel & GBTA Foundation; The U.S. Business Travel Industry – Business Travel’s Impact on Jobs and the U.S. Economy, July 2017
Vice President of Restaurant Partnerships
Scott Martin is responsible for the Dinova national restaurant business unit. With 25+ years in business development, strategic planning, marketing, and technical operations, Scott has built a reputation for sales leadership, sales & marketing acumen and a relentless commitment to success.
Prior to Dinova, Martin held a leadership position with Curran & Connors as EVP of Sales and Chief Marketing Officer. There he was responsible for business development and marketing services. A few of clients there included the Atlanta Braves, United States Olympic Committee and Lowes Corporation.
Previously, Martin was a National Sales Director within Cox Media Group responsible for leading product solutions & geographic expansion to media properties across the Cox portfolio. Previous to that, Martin held leadership positions at hibu, Verizon, OnePoint Communications and AT&T.
Scott is a Cum Laude graduate of Kennesaw State University and resides near Peachtree City, GA with his wife and two daughters.
Alan Liddle - Moderator
Data & Event Content Director
Nation's Restaurant News
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