Non-Discount Reward Loyalty: How Winning Brands Drive Revenue Without Costly Promotions

With rapidly rising labor and food costs making headlines, it has never been more important for restaurants to drive traffic to their businesses. But generic discounts and coupons are costly and erode your hard-earned brand equity. Digitally savvy restaurants are taking advantage of a new approach to driving loyalty -- offering exclusivity and access to customers instead of expensive rewards. Find out how to approach engaging your guests without relying heavily on discounts.

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Speakers:

Emily Rugaber
VP of Marketing
Thanx

Alexia Peters
VP of Marketing
Eureka! Restaurant Group

Steph So
Head of Digital Experience
Shake Shack

Alan Liddle - Moderator
Contributing Event Content Editor & Moderator
Nation’s Restaurant New