Newk’s Eatery, a Jackson, Miss.-based fast casual founded by Chris Newcomb — who also cofounded McAlister’s Deli — has been around for nearly 20 years. But with its roughly 100 locations based primarily in the Southeast, it’s still trying to build brand awareness among consumers.
This week, Newk’s announced a rebrand initiative designed to do just that. The rebrand, “Extra with Every Bite,” has been in development for about 18 months and is built to both re-engage loyal customers and capture the attention of new ones by communicating Newk’s promise of going “extra” on details like ingredient quality, portion size, value offerings and more.
Newk’s CMO Denise Pedini joined the latest episode of Take-Away with Sam Oches to break down the “Extra with Every Bite” rebrand, what “extra” means to Newk’s, and how the concept is updating its digital marketing strategy to appeal to customers new and old.
In this conversation, you’ll learn more about why:
- Your guests are the best source to tell you what to be — and what not to be
- The value message still resonates as a traffic driver
- Digital marketing is the perfect way to draw customers new and old
- Loyalty programs are a cheat code for brand evolution
- The marketing and IT fields are fusing into one guest experience function
Contact Sam Oches at [email protected]