Bellwether Food Group, the strategic planning, sales and brand consultancy based in Boston, has merged with Restaurant Insights, a market research firm based in Columbia, S.C. The new firm, which will operate as the Bellwether Food Group, said it will be able to support its clients more effectively by offering a wider scope of services, from brand performance and relevancy studies to brand due diligence and customized in-depth consumer research.
“Going forward, the capabilities and resources of the two organizations will operate as a single company,” said group president Jon Jameson. “By joining forces, our portfolio of services will be exponentially broadened.”
Bellwether’s clients include Boston Market, La Madeleine Country French Café, Sun Capital Partners and ConAgra Foods, while Restaurant Insights has worked with such brands as Red Lobster, Papa John’s Pizza, LongHorn Steakhouse and Denny’s.
