The Society for Hospitality & Foodservice Management (SHFM), the only association focused on Workplace Hospitality and Amenities in the Foodservice Industry, is pleased to announce it has launched new branding and a new website for the association. The new branding extends to the Society for Hospitality & Foodservice Management Foundation, which has a presence on the SHFM website.
Rob Gebhardt, the SHFM president stated, “This is an exciting time for SHFM as we seek to enhance our brand recognition in the marketplace,” he continued by saying, “our new website will extend the accessibility of SHFM to everyone and serves as the “face” of the Society to the world”.
SHFM announced the new branding and website during the 2022 national conference in Denver on Tuesday, October 18, 2022 to a positive reception from SHFM members. The new logo and sub-logos for the SHFM Foundation and SHFM programs is a sleek and modern design encompassing the forward-thinking nature of the Society.
In addition to the new logo and website, SHFM has adopted a new positioning statement and tagline for the Society. In May, the SHFM Board of Directors approved the following positioning statement:
The Society for Hospitality and Foodservice Management is the only association focused on Workplace Hospitality and Amenities in the Foodservice Industry. SHFM empowers its members to create safe, productive and engaging workplace environments by providing mentorship, fellowship and access to segment specific education covering an array of innovative shared services, culinary concepts and powerful peer connections.
In May, the SHFM Board of Directors also approved a new tagline for the Society:
Leaders in Workplace Amenities and Foodservice
Damian Monticello, SHFM Immediate Past President and the Branding Task Force chair, commented that “in addition the new logo and website SHFM is positioning itself for the future as the only association focused on Workplace Hospitality and Amenities in the Foodservice Industry,” he additionally commented, “that as the only association in our space SHFM is leading the industry at this pivotal time as we as an industry, are innovating and reinvigorating following the global pandemic”.