PepsiCo Foodservice is excited to support small business foodservice operators with the introduction of Miss Vickie’s PartnerChip Program. The program kicks off with the ‘Grow Together’ contest- a chance to win a custom marketing campaign developed by some of the best minds in the industry, and up to $50,000 to execute the campaign. The contest runs through March 29 and operators can visit missvickies.com/partnerchip to enter.
As a part of the Miss Vickie’s PartnerChip “Grow Together” contest, eight operators will be chosen to win an all-expense paid trip to the Frito-Lay headquarters in Plano, Texas to participate in the first Miss Vickie’s Small Business Leader Summit later this year. At the Summit, operators will collaborate with experts to create a custom marketing campaign. One operator will win a grand prize of $50,000 with the remaining seven operators each winning $10,000 to put towards implementing their individual marketing campaigns. Operators will be judged based on their engagement at the Summit, application of techniques learned and the potential impact of their marketing campaign.
“Miss Vickie’s recognizes that foodservice operators are looking to drive traffic to their establishments,” said Jeff Klein, SVP, CMO of PepsiCo Foodservice. “Our company has expertise in media and techniques that can help with that, so we’ve established the PartnerChip program. Since our customers are at the heart of everything we do, we will give them actionable tips, insights, and resources to help them reach their business goals. We are excited to see our partners’ creativity come to life as we give them resources to help them with their marketing campaigns.”
To enter the Miss Vickie’s PartnerChip “Grow Together” Contest, visit missvickies.com/partnerchip. Winners will be contacted directly by May 29, 2019.