After extensive industry research, McCain® Foodservice publishes a new white paper, identifying late night menus as an untapped revenue source that can boost operators’ bottom line. Late night traffic grew 2 percent in 2015.1 Because of this growth, operators can earn up to $65,000 in incremental revenue by attracting 100 patrons per week to a late night program.
The white paper offers ideas on menu strategies on what Gen X and Millennials look for in late-night offerings and how to prepare waitstaff for this daypart. Culinary inspiration featured in the paper are well-suited for the late-night crowd. And with the support of McCain Foodservice’s tools, operators can give their new late-night menu items the attention they deserve.
To download the white paper, visit http://www.mccainusafoodservice.com/Insights. To learn more about McCain Foodservice products, ask your sales representative or visit mccainusafoodservice.com.