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Whataburger goes plastic brick and mortar with toy offer

Whataburger goes plastic brick and mortar with toy offer

A-frame burger brand expects sold-out models to return

Whataburger Inc., the popular regional burger brand known for its signature A-frame locations, is giving its fans a chance to build their own restaurant — at least in a toy-sized version.

The San Antonio, Texas-based Whataburger teamed with plastic-brick maker BRXLZ to create the 1,737-piece kit, which features the brand’s “iconic orange-and-white stripes” as well as a Whataburger sign. The kit is sold in the company’s online store for $39.99.

However, as of Friday the buildable restaurant brick kit was sold out.

“We’re working hard to restock before the holidays,” the company said.

The restaurant kit is recommended for ages 12 and older and yields a mini-restaurant that’s five inches high and more than 10 inches long when completed.

Whataburger ranked No. 33 in U.S. systemwide sales in the most recent Nation’s Restaurant News’ Top 200 rankings, posting estimated sales of $2.3 billion in the fiscal year ended December 2017.

The chain has more than 820 locations.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

TAGS: Marketing
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