Taco Bell is testing gelato for the first time ever. The company today announced the Mtn Dew Baja Blast Gelato will be available starting Aug. 31 at a single restaurant in Irvine, Calif., for two weeks or while supplies last.
The offering features the two brands’ Baja Blast Tropical Blast Tropical Lime flavor and will be sold in a 3.6-ounce container for $2.99 plus tax. The company said once the test run ends, another Mtn Dew Baja Blast innovation will be on deck this fall.
“This is the first time we are releasing a gelato and we are so excited to hear how fans enjoy the sweet and creamy indulgence,” Liz Matthews, Taco Bell’s global chief food innovation officer, said in a statement. “Baja Blast is iconic to Taco Bell and has its own strong fandom, so introducing it in gelato form feels right. As the end of summer nears, this is the perfect treat to wrap up any Taco Bell meal.”
Mtn Dew has been available at Taco Bell since Pepsico acquired the chain in 1978, according to Taco Bell Wiki. Baja Blast became an exclusive flavor at Taco Bell restaurants in August 2004. That partnership has since expanded with new flavors and into retail. Last year, a Hard Baja Blast, with alcohol, was launched at select retailers.
According to Technavio research, the demand for gelato is increasing as consumers seek out premium ice cream products with health benefits, or perceived health benefits. Gelato tends to have less calories and fat than ice cream.
Contact Alicia Kelso at [email protected]