Taco Bell has seen its digital business double during the pandemic, contributing to the brand’s recovery amid the coronavirus crisis.
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Taco Bell
The $1 Loaded Nacho Taco returns Taco Bell's value menu Dec. 24. The menu has been trimmed from 21 items to 6 permanent items over the last several months.
Taco Bell’s trimmed value menu to expand with $1 Loaded Nacho Taco
The Cravings Value Menu is down to 6 items after a year of menu-decluttering by the chain; the loaded taco will play a key role in the brand’s digital and value strategies in 2021; 'We see a future where 50% of our transactions will be digital,' Chief Global Brand Officer Nikki Lawson told Nation’s Restaurant News