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Subway Footlong
<p>Subway is selling all of its Classic Footlong subs for $6 in February</p>

Subway to sell Footlong subs for $6 in February

Chain joins the quick-service price wars

Subway will sell all of its Classic Footlong subs for $6 this month, starting Thursday, the company said this week.

The move represents a return — albeit at a higher price point — of Subway’s successful $5 Footlong campaign, which started in 2008 and helped the chain flourish during the recession.

Subway announced the $6 promotion via Twitter this week, and plans to advertise the promotion on national television Wednesday as part of a broadcast, digital and social campaign. The new ad campaign will be called “Submageddon.”

Subway’s “February Footlong celebration” will continue through the end of the month. The chain’s classic varieties, including the Italian B.M.T., the Subway Club, the Steak & Cheese and the Chicken & Bacon Ranch Melt, among others, will all be priced at $6 through the end of the month. Prices will be higher in Alaska and Hawaii.

Subway’s $6 Footlong promotion comes as the nation’s largest quick-service restaurant chains have increasingly used discounts to generate traffic. Wendy’s, McDonald’s, Burger King, CKE Restaurants, and others have all used low-priced meal bundles to get customers to come in more often.

Contact Jonathan Maze at [email protected]
Follow him on Twitter: @jonathanmaze

TAGS: Marketing News
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