Subway will sell all of its Classic Footlong subs for $6 this month, starting Thursday, the company said this week.
The move represents a return — albeit at a higher price point — of Subway’s successful $5 Footlong campaign, which started in 2008 and helped the chain flourish during the recession.
Subway announced the $6 promotion via Twitter this week, and plans to advertise the promotion on national television Wednesday as part of a broadcast, digital and social campaign. The new ad campaign will be called “Submageddon.”
BREAKING NEWS: Starting February 4th ALL of your favorite classic footlongs are $6. pic.twitter.com/OoaDYPII1u— SUBWAY (@SUBWAY) February 2, 2016
Subway’s “February Footlong celebration” will continue through the end of the month. The chain’s classic varieties, including the Italian B.M.T., the Subway Club, the Steak & Cheese and the Chicken & Bacon Ranch Melt, among others, will all be priced at $6 through the end of the month. Prices will be higher in Alaska and Hawaii.
Subway’s $6 Footlong promotion comes as the nation’s largest quick-service restaurant chains have increasingly used discounts to generate traffic. Wendy’s, McDonald’s, Burger King, CKE Restaurants, and others have all used low-priced meal bundles to get customers to come in more often.