Burger King, the Restaurant Brands International Inc. division, is stepping away from paper coupons in favor of digital platforms for value offers.

RBI’s Burger King moves away from paper coupons

Company clips marketing platform after finding effectiveness eroding among younger customers, says CEO José Cil

Ron Ruggless | Oct 25, 2021

Burger King parent Restaurant Brands International Inc. is stepping away from paper couponing and moving toward digital offers, executives said Monday.

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TAGS: Marketing Operations Finance

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