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Is McDonald’s trying to catch up to rivals with new growth plan?

Adding a loyalty program and a premium chicken sandwich, announced Monday, are long overdue for the Chicago-based chain, says industry analyst John Gordon; franchisees have been asking for months for a sandwich that can compete with Chick-fil-A

McDonald’s Corp. and its franchisees have spent millions of dollars over the last few years modernizing its stores for the next generation of consumers by infusing automation into it’s drive-thru lanes and adding kiosks in stores.

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