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Sluggish breakfast traffic helped push McDonald's guest counts down 1.9% this year.

McDonald’s CEO Chris Kempczinski: ‘We have to win at breakfast’

Returning to guest count growth in the U.S. remains top priority for quick-service restaurant chain; AI-powered digital menu boards contributed to growth in average check

McDonald’s restaurants in the U.S. had a milestone 2019, posting same-store sales growth of 5% — the best performance in 13 years. Strategies tied to drive-thru innovation and expanding third-party delivery partners are working for the chain.

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