Firehouse Subs on Monday pulled the wraps of its new “Restaurant of the Future” prototype as the brand celebrates its 25th anniversary.
The new unit opened in Jacksonville, Fla., the company’s headquarters city, and features a repositioned ordering area, a designated area for to-go orders, new graphics and modified customer flow.
The new restaurant is also smaller than typical for the brand, covering 1,600 square feet compared to the 2018 systemwide average of 1,911 square feet, a spokesperson said. The prototype unit accommodates seating for 34 guests, include 26 inside and eight outside.
John Namey, Firehouse Subs vice president of real estate services, said the company surveyed guests before undertaking the redesign of the brand, founded in 1994.
“We wanted to fix the customer flow to make it clearer for our guests on where to order,” Namey said in a statement. “We also knew there was an opportunity for improvement on our production line. There’s a lot of motion between crew members to make a sub, and we’ve come up with a solution that we hope will be a quicker experience for our guests.”
Firehouse Subs has more than 1,170 locations in 46 states, Puerto Rico and Canada.
Take a look at the prototype unit in the slideshow.
All photos courtesy of Firehouse Subs
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