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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Company continues consistent growth during Q3
October 31, 2019
It seems Dunkin' has been able to launch an extensive espresso program without sacrificing speed or alienating its core customer base. About a year into the program, the company says those beverages make up about 10% of sales and are bringing in younger, female customers, a target audience for the brand.
The espresso and drip offerings "coexist quite nicely," said Scott Murphy, Dunkin's COO, in an interview after the company’s third-quarter earnings call Thursday.
Drip is "a great ritual for the morning guest," while "espresso flexes a little more in the afternoon," he said. "I think they can go together. In some cases, they're different consumers; in some cases, they're the same consumer."
During the third quarter, ended September 30, 20...
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