Boparan Restaurant Group (BRG) is thrilled to announce a new partnership with CKE Restaurants Holdings, Inc. (CKE)to introduce Carl’s Jr.® restaurants to the United Kingdom and the Republic of Ireland. This exciting collaboration marks a significant expansion for Carl’s Jr., bringing its iconic, bold flavours to these new international markets.
Carl’s Jr. is celebrated for its mouth-watering menu, featuring juicy chargrilled burgers, Hand- Breaded ChickenTenders™, and Hand-Scooped Ice-Cream Shakes™. BRG will lead the brand’s entry into the UK and Ireland, workingclosely with the Carl’s Jr. team to launch the first restaurant and drive regional expansion. This partnership enhancesCarl’s Jr.’s European presence, adding to its footprint in Spain, France, Denmark, Turkey, and Switzerland.
Mike Woida, President of CKE International, shared his excitement about this expansion: “As part of our strategic growth plan, the UK has been a key target for some time. We are thrilled to bring our signature flavours to this market.BRG’s proven success and shared vision for Carl’s Jr. in the UK make them the perfect partner. We look forward toserving our guests in the region and continuing our global growth journey.”
Satnam Leihal, CEO of BRG, expressed enthusiasm for the partnership: “Carl’s Jr.’s international success is a testamentto its fantastic food quality and innovative approach. We are excited to bring the ‘Eat Like You Mean It’ experience, born in California, to the UK. This partnership aligns perfectly with our commitment to delivering exceptional dining experiences. We are eager to introduce Carl’s Jr. to the UK and Irish markets.”
With over eighty years of history, Carl’s Jr. is accelerating its global expansion, currently operating more than 1,100international restaurants across more than 35 countries. The brand is dedicated to bringing its premium, innovative menu items to new markets worldwide.
CARL’S JR.
Carl’s Jr.® is a renowned fast-food brand founded in 1941 by Carl Karcher in Southern California. The brand’s signature items, such as the chargrilled burgers, Hand-Breaded Chicken Tenders™, and Hand-Scooped Ice-Cream Shakes™, highlight its commitment to bold flavours and high- quality products. With a reputation for crave-worthy food, Carl’s Jr. appeals to a broad customer base. Key items like the Western Bacon Cheeseburger and the Famous Star® have becomeiconic. The brand continuously updates its menu to align with changing consumer tastes while maintaining their famous core offerings.
Carl’s Jr.: www.carlsjr.com
BRG
BRG is one of the UK’s leading restaurant companies, managing a diverse portfolio of well- known brands, including SlimChickens, Gourmet Burger Kitchen (GBK), Carluccio’s, Caffe Carluccio’s, Giraffe, Ed’s Easy Diner, CinnamonCollection and FishWorks. BRG has firmly positioned itself as a leader in unlocking the potential of brands throughoutthe United Kingdom. The company has achieved this by leveraging its extensive expertise and innovative strategies to enhance brand visibility, drive consumer engagement, and foster sustainable growth. Through a comprehensive understanding of market dynamics and a commitment to excellence, BRG has become a trusted partner for businesses seeking to elevate their brand presence and achieve significant market impact.
BRG: https://boparanrestaurantgroup.co.uk/
CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, operates Carl’s Jr.® and Hardee's® restaurants, two beloved brands known for premium and innovative menu items such as iconic chargrilledburgers and Hand-Breaded Chicken Tenders™. With both a
U.S. and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com