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Taco Bell design leans on flexibility Ron Ruggless
Deborah Brand, vice president of development and design at Taco Bell

Taco Bell design leans on flexibility

Brand relies on ‘kit of parts’ as it evolves its look, design executive says

Taco Bell over the past several years has developed a flexible building format that relies not on a prototype but a “kit of parts,” according the company’s head of development and design.

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