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Trending this week: Here’s why the McDonald’s and Krispy Kreme collaboration makes sense

This week on Nation's Restaurant News the top story was, new traffic data suggests McDonald’s Cactus Plant Flea Market collaboration is the chain’s most successful to date. McDonald’s this week admitted it was experiencing a shortage of its Cactus Plant Flea Market Box just days after the promotion launched. New data from Placer.ai may suggest why. According to the traffic analytics company, visits to the chain were up by over 37% for the week of Oct. 3, when the promotion was introduced, compared to the same period from 2021. Compared to 2019, traffic spiked by nearly 29% during the week.

In other news, Taco Bell is bringing back its wildly successful Nacho Fries and adding some extra heat this time around. The item returns to menus Oct. 13 for a limited time and will feature a new option with Truff’s Hotter Hot Sauce. The two Southern California brands tested the product last year and are now bringing it systemwide while supplies last.

Also, McDonald’s and Krispy Kreme announced a new test that offers three Krispy Kreme doughnuts at participating McDonald’s restaurants in the Louisville, Ky., market. Starting Oct. 26, nine McDonald’s locations will begin selling Krispy Kreme’s Original Glazed, chocolate iced with sprinkles and raspberry-filled doughnuts. They will be available all day, on-premises and at the drive-thru, while supplies last. Customers can order them individually or in packs of six. According to a joint release from the companies, the Krispy Kreme doughnuts will be delivered fresh daily to participating restaurants.

See what else was trending on NRN.com this week. 

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