This week on Nation's Restaurant News the top story was McDonald’s just experienced another traffic-driving, viral campaign. The ‘Grimace Shake challenge,’ as it’s become known on TikTok, has generated over 1.4 billion impressions and has helped drive double-digit increases in traffic at the restaurant.
In other news, KFC celebrated National Fried Chicken Day Thursday by launching a new merch shop available at KFCShop.com. The shop features apparel, accessories and a collaboration with Kentucky-based sunglass brand Shady Rays.
The brand’s limited-quantity “Ultimate Summer Collection,” is available through Aug. 13 and includes more than 20 new items, such as a beach towel, KFC Bucket hat, 1991 KFC logo koozie, KFC Sliders, a Finger Lickin’ Good tumbler, and KFC Shady Rays. The collection was created in partnership with Ink Branded, and the shop will be updated regularly with new items.
Also, employees at a Waffle House restaurant in Columbia, S.C. went on strike this weekend, protesting poor and unsafe working conditions, as well as low pay, according to the newly formed Union of Southern Service Workers. After workers delivered a petition to management last week asking for more support on fair scheduling and pay, as well as improved job safety, they claimed their concerns were not adequately addressed and subsequently went on a three-day strike starting Saturday.
“We are working for scraps and pennies,” Waffle House server Naomi Harris told The Post and Courier. “We can barely buy the basic necessities that we need to live off of, we can barely take care of ourselves.”
See what else was trending on NRN.com this week.