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Taco Bell first announced the return of its Volcano Menu on social media.

Taco Bell is bringing back its Volcano Menu this summer

Taco Bell’s Volcano Menu hasn’t been available since 2013.

Taco Bell announced this week that it is bringing back its “Volcano Menu” starting June 27 for Rewards members and June 29 for the general public.

The Volcano Menu includes the Volcano Burrito, with ground beef, Lava Sauce, Mexican rice, crunchy red tortilla strips, reduced-fat sour cream and shredded Cheddar Cheese; the Volcano Taco, which features a red crunchy taco shell, ground beef, lettuce, Lava sauce and a spicy nacho sauce; and the option to add Lava Sauce on any item.

In a release, the company noted that the menu has developed a cult-like following and fans have asked for its return via petitions and social media. The Volcano Menu has not appeared in Taco Bell restaurants since 2013.

Notably, the company also brought back the Mexican Pizza in September after an outpouring of requests from fans. The menu item has since helped drive strong sales and traffic at the chain. In Q4, for instance, Taco Bell’s same-store sales grew 11%. During parent company Yum Brands’ Q4 earnings call in February, CEO David Gibbs said, “The powerful momentum from previous quarters continued with the relaunch of the cult classic Mexican Pizza. We ended the year with around 45 million Mexican Pizzas sold.”

Taco Bell’s menu innovation pace has been swift of late. The chain recently announced the return of the Enchirito, Bacon Club Chalupa and Double Steak Grilled Cheese Burrito, for instance. It is also testing a Crispanada and two Mexican Pizza variations. 

Contact Alicia Kelso at [email protected]


TAGS: Marketing
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