JARS, the latest franchise from celebrity Chef Fabio Viviani is bringing its single-serve, highly-Instagramable dessert concept to Northern California with the signing of a multi-unit franchise deal for Oakland. The deal comes on the heels of multi-unit deals for Southern California and Texas.
“It’s clear that Fabio has another winner in JARS,” said Dan Rowe, CEO of Fransmart, JARS’ franchise development partner. “The brand has already expanded to several major markets and this adds another ten units before its flagship Chicago location opens in January.”
JARS reimagines global dessert favorites like tiramisu, strawberry shortcake and apple pie as single-serve, over-the-top, sweet treats served in a jar. The hoodless, ventless concept that requires no baking on site resonates with franchisees looking for low startup costs, a low labor matrix and simple operations.\
The ability to have a restaurant with streamlined operations was what initially attracted Oakland franchisees Thomas Roberts and David McNatt to JARS. Both men have a background in finance and building highly engaged teams and loyal customers.
“We were looking for a food concept that was easy to run, had incredible support and had the right territory available and we found that in JARS,” said Roberts.
The duo is targeting Oakland, Berkeley and Walnut Creek for their initial JARS locations.
“I’m very excited to bring JARS to southern, and now northern California,” said Viviani. “Thomas and David’s focus on creating joy and happiness through JARS is exactly the attitude and passion I look for. That, coupled with their business backgrounds, made them great partners for JARS.”
As JARS continues its nationwide growth, it is actively seeking franchisees. For more information visit, https://fransmart.com/jars/
About JARS by Fabio Viviani
JARS is a high-volume, hoodless/ventless fast casual dessert concept leveraging the latest technology and labor-saving cooking techniques to produce high-quality desserts, shakes, and coffee drinks without the need for a commercial kitchen. Celebrity Chef Fabio Viviani has combined his favorite desserts, the most creative presentation imaginable, his experience in executing restaurant concepts and his ability to create “Instagrammable” and viral food content. To learn more about the revolution in desserts, visit https://jarsbyfabioviviani.com.
About Fabio Viviani
Fabio Viviani is a celebrity chef, hospitality developer, restauranteur, best-selling cookbook author and TV Host. In 2005 he moved from Florence, Italy to the United States to expand his horizons within the hospitality industry. In 2008 he appeared on the reality television competition series Top Chef where he was voted “Fan Favorite.” He subsequently returned to the Bravo network to compete on Top Chef: All Stars.
Since 2005, Fabio has opened over 40 different restaurants, bars and hospitality venues around the country. Today, Fabio is one of the industry’s most sought-after chefs and hospitality developer. With over 5 million meals served each year among his venues and growing, his company, Fabio Viviani Hospitality, is one of the leading restaurant groups in the United States. For more information, please visit www.JarsByFabioViviani.com.
About Fransmart
As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and YouTube. For more information, visit www.fransmart.com.
