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Chipotle gold_foil_burrito.jpg Photo courtesy of Chipotle
Chipotle's gold foil returns ahead of the 2024 Olympic Games.

Chipotle teams up with American Olympians for a menu collab

The restaurant chain is featuring five Olympians’ favorite orders on its digital channels for a limited time.

Chipotle has launched new, limited-time menu items exclusively on it app and website in tandem with American Olympians Taylor Fritz (tennis), Sarah Hughes (beach volleyball), Anthony Edwards (basketball), Sophia Smith (soccer), and Jagger Eaton (skateboarding).

The “Team Chipotle” menu includes:

  • The Anthony Edwards Bowl: Half chicken, half steak, brown rice, fresh tomato salsa, roasted chili-corn salsa, and lettuce
  • The Sophia Smith Burrito: Chicken, brown rice, light black beans, light pinto beans, fresh tomato salsa, tomatillo-red chili salsa, roasted chili-corn salsa, sour cream, and cheese
  • The Taylor Fritz Bowl: Double chicken, white rice, sour cream, cheese, and guac
  • The Sara Hughes Burrito: Double steak, white rice, black beans, cheese, and lettuce
  • The Jagger Eaton Burrito: Chicken, white rice, black beans, tomatillo red-chili salsa, roasted chili-corn salsa, cheese

To support the new menu, Chipotle has also launched new episodes of its "Unwrapped" series featuring behind-the-scenes content with each athlete. The profile videos show what it takes to compete at the highest level of their respective sports.

"Every one of our Team Chipotle athletes has had a unique journey," Chris Brandt, chief brand officer, said in a statement. "By highlighting their stories and how Chipotle has been a key component of their training regimens, we hope to inspire and fuel the next generation of great American athletes." 

Chipotle has had plenty of success with digitally-exclusive menu offerings created in partnership with celebrities; its 2023 fajita quesadilla campaign with TikTok influencers Alexis Frost and Keith Lee helped generate two of the company’s top digital sales day of all time, for instance.

Also, starting July 25, the brand will bring back gold foil burritos in the U.S. and serve gold foil burritos for the first time at its restaurants in France. The brand last celebrated American athletes with gold foil in the summer of 2021.

Contact Alicia Kelso at [email protected]

TAGS: Marketing
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