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CHP-Quesadilla-Phone-PR-nologo (1).jpg Chipotle Mexican Grill
Chipotle's digital transactions account for 50.1% of revenue.

Chipotle digital sales soar 133.9% as COVID-era growth boost continues

Digital sales account for more than half of transactions; Chipotle points to success of omnichannel options and Chipotlanes

Chipotle Mexican Grill’s digital transactions now represent 50.1% of the fast-casual chain’s revenue as digital sales were up 133.9%, the company reported Wednesday in an earnings report for the first quarter ended March 31. Although this is not the first time Chipotle’s revenue tipped the scales toward majority-digital transactions — in Q2 2020, digital sales were 60.7% of orders — dining rooms were still mostly shuttered at that point.

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