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Cracker Barrel targets Maple Street for urban markets

CEO Sandra Cochran says fast-casual breakfast-lunch brand appeals to Millennials, Gen Z

Cracker Barrel Old Country Store Inc. expects to complete the conversion of six of its seven Holler & Dash fast-casual units to the newly acquired Maple Street Biscuit Co. brand by spring and to open one new unit of the 33-unit restaurant, executives said Tuesday.

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