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Dunkin’ Donuts simplifying menus at 700 more locations

Brand to discontinue afternoon sandwiches, some bagels and muffins

Dunkin’ Donuts will simplify the menus at 700 more locations by October, bringing the total to 1,000, in an effort to ease operations, executives said today.

“We want to make our restaurant simpler and easier to operate,” said David Hoffman, president of Dunkin’ Donuts U.S. and Canada, in a second-quarter earnings call. He described the company’s focus on efficiency as “maniacal.” 

Hoffman said afternoon sandwiches and some bagel and muffin varieties would likely be trimmed when the abbreviated menu is finalized.

The division of Canton, Mass.-based Dunkin’ Brands Group Inc., which also owns Baskin-Robbins, began streamlining the menus with a 300-store trial run in the first quarter, and company executives said the reduced offering would help ease labor turnover. 

“Together with our franchisees we are laser-focused on delivering what matters most to consumers,” said Nigel Travis, Dunkin’ Brands chairman and CEO.

Travis said both menu innovation and simplification were key components of the company’s efforts to “transform Dunkin’ Donuts U.S. into a beverage-led, on-the-go brand.” 

In conjunction with the streamlined offerings, the brand expects to rollout a new store layout in the near future.

For the second quarter ended July 1, Dunkin’ Brands reported a 12.3 percent increase in profit, to $55.7 million, or 60 cents a share, from $49.6 million, or 54 cents a share, in the same period last year. Revenues increased 1 percent, to $218.5 million, from $216.3 million in the prior-year quarter.

Same-store sales rose 0.8 percent at U.S. Dunkin’ Donuts units in the quarter and declined 0.9 percent at Baskin-Robbins.

Dunkin’ said it will now offer curbside delivery to all franchisees. The company is also expanding delivery in the Miami market in a partnership with DoorDash.

Dunkin’ Brands has more than 12,300 Dunkin’ Donuts locations and more than 7,800 Baskin-Robbins worldwide.

Contact Dan Orlando at [email protected]

Follow him on Twitter at @DanAMX

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