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Moe's to roll out new prototype

Revamp comes as chain celebrates 10 years

The 406-unit Moe’s Southwest Grill is introducing a new prototype, in time for the 10th anniversary of the fast-casual Mexican chain, a company spokeswoman said Tuesday.

The redesign, which will be incorporated into the design of 34 new Moe’s restaurants this year, will include new furniture, signage, more sustainable equipment and a warmer color scheme in the dining room, said spokeswoman Lauren Barash.

“All of the new locations will have this new updated look and some of the existing ones will be retrofitted,” she said. “This is the 10th year of business for Moe’s, and we thought it was time for an upgrade. The idea was to get a cleaner, neater, brighter look that’s more sustainable and easier to maintain in terms of the equipment.”

Barash said that the dining rooms would feature a “color palette of oranges and reds, updated furniture and better visibility of the Moe’s signage” throughout the stores. She added that there would be more of a focus on the salsa bar, one of the food stations the chain intends to emphasize more.

Barash did not offer details on the cost of implementing the redesign, saying it would depend on the “level of what [the operator] decides to do and whether it is retrofitted or built brand-new.”

Moe's is a division of Focus Brands, which is owned by Roark Capital Group, an Atlanta-based private-equity firm.

Contact Elissa Elan at [email protected].

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