COEX ’08: Panel: Cooperation throughout supply chain key to successful LTOs

PHOENIX —Restaurant companies seeking ways to lure new customers are turning to limited-time offers more often to pique guests’ interest and to offer variety to returning patrons.

While LTOs help increase profitability, they are challenging for the restaurant, the distributor and the supplier, said participants in the “LTOs: Drivers for Growth” panel at the Chain Operators Exchange 2008 here.