Starbucks Visa card

Kevin Johnson, Starbucks president and chief operating officer, discusses the chain's forthcoming Visa debit card at an annual shareholder meeting.

Starbucks to launch branded Visa card tied to loyalty

Other new programs tackle hunger in America and voter registration

Starbucks Corp. on Wednesday announced plans to launch a new branded Visa debit card in partnership with J.P. Morgan Chase Bank that will allow users to earn Star rewards with every purchase.

Expected to be available before the end of the year, the new card was unveiled during the Seattle-based chain’s annual shareholder meeting, during which the chain’s top executives reiterated their bullish view on long-term growth in China and revealed new products coming to grocery stores.<

Register to view the full article

Register to view this article

TAGS: Marketing News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.