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Starbucks takes a hit for My Starbucks Rewards changes

Loyalty experts say the coffeehouse chain did the right thing

Starbucks Corp. took a hit to brand perception by changing its loyalty program, and customers continue to vent their unhappiness on social media. But loyalty experts say the coffeehouse giant did the right thing, and other restaurant chains should take note.

Starbucks last month announced plans to revamp its loyalty program, starting in April, to allow My Starbucks Rewards members to earn stars based on spending

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