Starbucks Corp. will revamp its loyalty program in April to allow members to earn star rewards based on what they buy rather than how often they visit, the company said Monday.
Under the new program, My Starbucks Rewards members will earn two stars for every dollar spent on coffee, drinks, food or merchandise in the U.S., Canada and Puerto Rico. Under the current program, members earn stars toward free food or drinks based on transactions.
The change was a result of cu
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]