Wing Zone targets women with Skinny Dippers

Wing Zone targets women with Skinny Dippers

Chain aims to draw more female customers with boneless, unbreaded version of chicken wings

Wing Zone has launched Skinny Dippers, a boneless, unbreaded version of their chicken wings that the company hopes will bring more female customers into stores.

“Generally, wings are seen as the guy’s meal while watching the game,” said Dan Corrigan, marketing manager at Atlanta-based Wing Zone. “This is healthier than regular boneless wings because it’s unbreaded.”

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