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Predicting future food and beverage trends

Discover how data-driven insights are revolutionizing food trend analysis, giving you the keys to stay ahead in the dynamic world of food and beverage. From the plant-based evolution to social media fads, learn how to spot the next big flavors before they hit the plate!

 

Key takeaways:

In the competitive food and beverage industry, the quest for the next breakthrough idea never ends. Forecasting trends used to be a hit-or-miss affair that relied heavily on extensive, labor-intensive data gathering and ultimately, guesswork. Today, leveraging data allows us to predict emerging trends with precision, giving us a strategic advantage in staying ahead of the curve.

We sat down with Datassential Trendologist Claire Conaghan, who shares best practices in taking a data-backed approach to predicting the next big thing in food and beverage. We covered a wide range of topics, including:

  • Data sample size tricks to getting the best results, and how looking outside of your category can identify compelling trends
  • The distinction between fads and trends, and the pivotal role social media plays in shaping them
  • Understanding the Menu Adoption Cycle, and how it can help you shift from reacting to current trends to anticipating and capitalizing on future ones
  • How analyzing declining trends can often unveil new and exciting food trend opportunities waiting to be discovered
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