Starbucks Classic Croissant
Starbucks' Classic Croissant

Starbucks sees success with improved food offerings

Non-beverage items help drive 4Q sales, show growth potential

Starbucks’ efforts to improve its food offerings are paying off, and the non-beverage side of its menu offers significant growth potential, executives said Thursday after the company reported a 34-percent increase in profit for the fourth quarter.

In a call with analysts, officials with Seattle-based Starbucks Corp. said food sales contributed about 2 percentage points to the 8-percent increase in

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.