Study: Chick-fil-A customer usage, awareness increased in 3Q

Study: Chick-fil-A customer usage, awareness increased in 3Q

A recent study showed that Chick-fil-A saw an increase in consumer awareness and customer usage during the third quarter of 2012, a time when heated discussion surrounded the company's stances on gay rights and same-sex marriage.

Consumer awareness of Chick-fil-A’s ads increased 6.5 percent during the third quarter, according to a study by Sandelman & Associates, a restaurant research firm bas

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