Red Robin retools marketing

Red Robin retools marketing

Red Robin Gourmet Burgers Inc. said its first quarter started out strong, but traffic softened toward the latter half because of heavy discounting by competitors and missed opportunities with marketing and menu offerings.

Steve Carley, the company’s chief executive, said Red Robin continues to be hurt by a volatile consumer environment. He blamed the chain’s latest traffic decline in part on promotional activity during the quarter that didn’t achieve hoped-for t

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