Dunkin’ unveils Times Square billboard

Dunkin’ unveils Times Square billboard

The digital, interactive billboard puts the quick-service chain in “the crossroads of the world”

Dunkin’ Donuts celebrated National Donut Day with a packed Friday schedule meant to spread brand awareness and reward loyal guests.

Executives rang the opening bell of the Nasdaq stock exchange in New York at a ceremony in Times Square, where the chain also unveiled its new digital, interactive billboard. Nasdaq helped celebrate the day by changing its logo temporarily to read “NASDDAQ” with the brand’s signature pink and orange D’s, as well as a doughnut

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