Domino's Pizza unveils new logo and restaurant design

Domino's Pizza unveils new logo and restaurant design

The new look is part of the pizza chain's ongoing brand repositioning

Domino’s Pizza on Tuesday unveiled a new “store of the future” design and a reworked logo as the next step in the chain’s ongoing brand repositioning.

The new store design aims to put pizza front and center with a “Pizza Theater” format that will have “pizza-making artists” hand tossing dough and creating custom-made pies in front of guests — a move that may better position the brand to compete against a growing number of

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