Cracker Barrel sales, revenue rise in 4Q

Cracker Barrel sales, revenue rise in 4Q

Company cites menu additions, advertising, social media as drivers

Targeted advertising, menu changes and increased customer traffic spurred fourth-quarter and full-year profit and revenue growth at Cracker Barrel Old Country Store Inc., the company said Wednesday.

The Lebanon, Tenn.-based company, which operates more than 600 namesake restaurant and retail locations, posted a near doubling of fourth-quarter net income, driven by a 14-percent increase in revenue. Fourth-quarter same-store restaurant sales rose 3.8 percent.

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