Proper pricing key to surviving lean times

This article does not necessarily reflect the opinions of the editors and management of Nation’s Restaurant News.

Restaurant companies continue to be squeezed by increasing costs and cautious, credit-strapped customers. What’s more, consumer confidence is near an all-time low. The reaction of operators seems almost schizophrenic, with companies announcing significant price increases one day and new, deeper discounts the next. 

And yet, in the midst of th

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Contact: Desiree Torres [email protected]

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