Burger King credits menu strategy for 1Q success

Burger King credits menu strategy for 1Q success

Same-store sales increased slightly for Burger King during the quarter while other large quick-service brands saw declines.

This past winter was one of relative contentment for Burger King, at least compared with some of its largest quick-service peers, as its domestic same-store sales rose slightly during the first quarter and franchisee profitability increased “significantly,” officials said.

Rising 0.1 percent in the first quarter, Burger King’s same-store sales at its more than 7,400 North American locations

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