Study: Consumers expect more from limited-service restaurants

Study: Consumers expect more from limited-service restaurants

Chains can stand out with mobile payment, delivery options, ambience, Technomic says

Customers not only note fewer distinctions between quick-service and fast-casual restaurants, but they also would welcome more blurring of the lines between the two limited-service categories, according to new research from Technomic Inc.

The Chicago-based market research firm found in its latest study, “Future of LSR: Fast-Food & Fast-Casual Restaurant Consumer Trend Report,” that expectations for convenience continue to grow for both quick-service and fast-casual brands.

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