NPD: Restaurants should target specific consumer needs

NPD: Restaurants should target specific consumer needs

Convenience, value, menu variety top of mind for diners in the new year

This time of year, trend watchers offer restaurant operators endless lists of what they think consumers will want to eat, drink and do at restaurants in the new year. This year, however, experts at market research firm The NPD Group say restaurant operators should focus on what their specific consumers actually want.

“Consumers know they’re in the driver’s seat,” said NPD analyst Bonnie Riggs. “They want what they want and they want it now. [Operators] have to know what that is.

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