Morton’s takes traditional steakhouse to new levels, wins customer loyalty

Morton’s takes traditional steakhouse to new levels, wins customer loyalty

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks. See the full Consumer Picks report >> Get the methodology behind the survey >>

Morton’s The Steakhouse, squeezed past Ruth’s Chris Steak House, last year’s winner, to be the top scoring Fine-Dining chain in the Consumer Picks survey.

“We’ve done a lot of things differently than the old Morton’s,” said Tim Whitlock, Morton’s chief operating officer. Whitlock worked at Morton’s more than 20 years ago before leaving the chain. He eventually came to work for Landry’s, and when company chairman and CEO

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