Rubiorsquos focus on food quality helped it earn  the top spot among Mexican chains in the Consumer Picks survey

Rubio’s focus on food quality helped it earn the top spot among Mexican chains in the Consumer Picks survey.

Consumer Picks 2015: Looking for the new fast food

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks. See the full Consumer Picks report >> Get the methodology behind the survey >>

The contrasting tales of McDonald’s and Chipotle in 2014 — one a very bad year (McDonald’s) and one a standout performance (Chipotle) — sparked somewhat of an existential crisis throughout the industry.

Pundits on food and foodservice saw the contrasting results as a reflection of a seismic change in consumer demand. Traditional ways of fast food were clearly falling by the wayside — at the expense of McDonald’s, they argued. While newer, fres

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