Sarah E Lockyer

Consumers' emotional connections to restaurants

Editor's Letter

Who doesn’t like talking about restaurants? Whether a great dinner out, a quick lunch during a road trip or a favorite breakfast pick-me-up during the work week, food has a way of working itself into conversations with family and friends more often than we probably realize.

I admittedly grew up in a food family. We were allowed to choose our favorite restaurants for our birthdays, we celebrated soccer team victories with a Ben & Jerry’s Vermonster, and a stop at

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