Think young. Think hip. Think Pabst Blue Ribbon beer?
The Melt, a fledgling grilled cheese sandwich and soup chain based in San Francisco, this past spring offered cans of Pabst Blue Ribbon for $1 each as part of a happy hour promotion from 3 p.m. to 6 p.m.
With three San Francisco locations, including two in or near the financial district, The Melt showed it was on its game with a late afternoon-early evening promotion at restaurants where, as likely as not, most transactions a
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