The Melt marries modern, ‘old school’

The Melt marries modern, ‘old school’

Words From: Alan J. Liddle; managing editor, special projects

Think young. Think hip. Think Pabst Blue Ribbon beer?

The Melt, a fledgling grilled cheese sandwich and soup chain based in San Francisco, this past spring offered cans of Pabst Blue Ribbon for $1 each as part of a happy hour promotion from 3 p.m. to 6 p.m.

With three San Francisco locations, including two in or near the financial district, The Melt showed it was on its game with a late afternoon-early evening promotion at restaurants where, as likely as not, most transactions a

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.