Alcoholspiked marshmallows at the Shadow Mountain Lodge at the St Regis Aspen Resort

Alcohol-spiked marshmallows at the Shadow Mountain Lodge at the St. Regis Aspen Resort.

Demand for creative cocktails grows

Restaurants amping up their cocktail game with unique offerings

Cocktails have become a robust and profitable part of the American dining scene, and restaurant and bar operators are drawing on all their creative skills — from dramatic presentations to culinary flourishes to pairing their drinks with food — to distinguish themselves from competitors.

Fortunately, they don’t have to steal each other’s customers, as the demand for  cocktails is growing.

“In the U.S. market, strong consumer interest in

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