Once upon a time customers sat down to a meal at a restaurant and automatically ordered a drink to wash it down. All operators had to do was offer a few tasty beverages and then sit back and watch as the check average effortlessly increased.
But times have changed.
More recently, consumers have been ordering fewer beverages, making free-flowing liquid profits a lot harder to come by.
Today’s customers are less likely to include a beverage with their restaurant
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