Restaurants in a summer state of mind

IHOP, Taco Bell debut new ad campaigns focused on consumers’ relaxed summer outlooks

Both IHOP and Taco Bell are hoping to connect with consumers emotionally with new ad campaigns that remind customers how their respective brands can improve their lives this summer — albeit in very different ways.

At IHOP, a new integrated advertising and marketing campaign that rolled out Monday focuses on how a good meal can make your whole day better. Its tagline: “Make it an IHOP day.” The campaign begins with promotions of summertime menu items.

At Taco Be

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